Common Sensitive Keywords to Avoid on Redbook (Xiaohongshu)
When operating on Redbook (Xiaohongshu), it’s crucial to avoid certain sensitive keywords that can result in traffic restrictions or even account violations. Here's a comprehensive guide to understanding these terms and navigating the platform effectively.
Keywords Related to External Promotion
Avoid using words that indicate external platforms or direct traffic away from Redbook (Xiaohongshu). Examples include:
WeChat ID
Phone numbers
Links
Platform names like Taobao, Tmall, JD.com, Suning, and app names
Marketing-Oriented Keywords
Certain marketing-related terms are also flagged as sensitive. These include:
“Impulse buy,” “recommended,” “repurchase,” “buy now,” “place an order,” “price,” “how much,” “purchasing,” “discounts,” “promotions,” and similar language
Inducement Action Keywords
Words that encourage specific user actions like:
“Like,” “save,” “follow,” “comment,” “share,” “bookmark”
Efficacy Keywords
Medical or result-oriented terms such as:
“Anti-acne,” “weight loss,” “whitening,” “anti-aging,” “anti-inflammatory” These terms often violate Xiaohongshu’s guidelines due to their unverified claims.
Fake Engagement
Artificially boosting engagement by purchasing followers, views, likes, or saves is strictly prohibited. The platform’s algorithms can detect such behaviors, leading to:
Traffic restrictions
Lower account authority
Potential account suspension This also negatively impacts brand collaborations and overall account performance.
Unfriendly Behavior
Redbook (Xiaohongshu) emphasizes a positive and respectful community. Engaging in the following actions can lead to serious violations:
Insults, rumors, defamation, or threats
Discriminatory or harmful interactions
Redirecting Traffic
Any attempt to redirect users off-platform—such as sharing phone numbers, WeChat IDs, QR codes, or links—violates the platform’s policies. Even using homophones, symbols, or alternative formats to bypass detection will likely result in traffic restrictions.
Inappropriate or Prohibited Content
Obvious violations include:
Pornographic or vulgar content
Sharing illegal information or promoting gambling, scams, or banned items
Violence, terrorism, or high-risk medical equipment
Medical beauty and plastic surgery content Such violations can lead to severe penalties, including account suspension.
Infringement, Piracy, and Low-Quality Content
Posting counterfeit goods, unlicensed products, or duplicate content is considered a violation. This includes:
Low-value notes
Poorly written posts
Notes promoting reselling, group purchases, or unauthorized products
Mastering Compliance on Redbook (Xiaohongshu)
To successfully operate on Redbook (Xiaohongshu), avoiding sensitive and prohibited keywords is essential. Maintaining compliance ensures long-term account growth and engagement.
Need Help Managing Your Brand on Xiaohongshu?
Navigating these guidelines can be challenging, but our professional team specializes in Redbook (Xiaohongshu) operations. From content planning and writing to publishing and account management, we have years of expertise to help your brand thrive. Contact us today to take your Redbook (Xiaohongshu) strategy to the next level!
