Top 6 Micro-Drama Apps in China You Should Know
Discover the top 6 micro-drama apps in China for 2025. Learn how platforms like Hongguo, Hema, Maiya, Tomato (ByteDance), Jiuzhou, and Dianzhong are reshaping the entertainment landscape and how brands can capitalize on these trends.
Navigating China's E-Commerce Landscape: A Guide for Brands
Explore the top Chinese e-commerce platforms. Learn how platforms like Tmall, JD.com, Pinduoduo, Douyin, and Xiaohongshu are shaping the digital shopping experience and how brands can capitalize on these trends.
Understanding Chinese Internet Memes-A Guide for Overseas Brands
Explore the latest Chinese internet memes. Learn how brands can tap into these trends for effective marketing strategies in China's digital landscape.
5 Key Things to Know When Creating Chinese Social Media Content for Your Brand
Learn the five most important strategies for creating Chinese social media content in 2025. Discover how overseas brands can succeed with B2C and B2B tactics across WeChat, Douyin, Rednote, and more.
Why Every Global B2B Brand Needs a WeChat Official Account to Succeed in China
Want to grow your B2B brand in China? Learn how global tech companies use WeChat Official Accounts to build trust, and establish thought leadership. Discover Lotus Social Agency’s expert strategies for SaaS, ad tech, and data analytics brands entering the Chinese market.
How Rednote (Redbook) Helps Global Brands Win on Rednote
Discover how Rednote by Lotus Social Agency helps global brands grow on Xiaohongshu (Rednote) with search-first, localized strategies. Learn how to win Gen Z trust, boost conversions, and build long-term brand equity in China’s most powerful social commerce platform.
Top 5 Mistakes Beginners Make on Rednote (And How to Fix Them Fast)
Are you new to Rednote and wondering how to grow your audience, boost your visibility, and build a content strategy that works? You're not alone! Many beginners on Rednote unknowingly make the same early mistakes—but the good news is, they’re easy to avoid.
Rednote Xiaohongshu Community Guidelines (Updated by Lotus Social Agency)
As Rednote (Xiaohongshu/ Little Red Book) continues to grow as one of China’s most influential lifestyle platforms, content creators, influencers, and brands must understand and comply with Xiaohongshu's rules to ensure content visibility and account safety.
Rednote (Xiaohongshu) Marketing Agency – Grow Your Brand with Lotus Social Agency
Rednote—also known as Xiaohongshu, XHS, or Little Red Book—is one of China's most influential social media and e-commerce platforms. With a sleek, Instagram-like interface and a strong community-driven model, Rednote blends user-generated content (UGC) with integrated e-commerce, making it a powerful platform for brands looking to grow in China.
Xiaohongshu Influencer Marketing 101: How to Win Big with KOLs & KOCs in China
Xiaohongshu (also known as RedNote) is a social commerce powerhouse that combines user-generated content with e-commerce, allowing users to explore products through authentic peer reviews and influencer endorsements.
Most Popular Chinese B2B Marketing Tactics for 2025
Discover the most effective Chinese B2B marketing tactics for 2025, including digital strategies, social media trends, and lead generation tips to grow your business in China.
The Ultimate Guide to Entering the Chinese Market: Strategies & Key Platforms
Discover the essential strategies and key platforms for successfully entering the Chinese market. Learn how to leverage WeChat, Douyin, Rednote, and more to connect with Chinese consumers and grow your brand.