Rednote (xiaohongshu) Account Banned? Reasons & How to Fix It

Is XiaoHongShu Banned in Your Country?

Before troubleshooting your account ban, check if XiaoHongShu (also known as REDNote) is accessible in your region. If your country has restricted the platform, you won’t be able to find it on app stores or use it with local networks.

As of now, XiaoHongShu is banned in:

• Texas and Maryland, USA

• India

• Taiwan (for government employees and devices)

Types of Rednote Account Restrictions

Rednote (xiaohongshu) enforces different levels of penalties based on the severity of rule violations:

1. Warnings

Minor violations, such as using restricted keywords, result in a warning. You may need to edit or remove your post to comply with guidelines.

1. Limited Reach (Shadowban)

If your post is flagged as overly promotional or inappropriate, it may be hidden from search results and recommendations.

1. Post Removal

Content involving intellectual property violations, illegal activities, or extreme rule-breaking is taken down immediately.

1. Account Muting

If your account engages in spam, unauthorized promotions, or directs users to external platforms, you may be muted—restricting your ability to post, comment, or send messages for 24 hours to over 30 days.

1. Permanent Ban

Severe violations, such as buying fake followers, spreading misinformation, or engaging in fraudulent activities, can result in a permanent account ban.

Common Reasons for Rednote (xiaohongshu) Account Bans

1. Violation of Platform Rules

XiaoHongShu strictly enforces its community guidelines. Users directing traffic to external platforms, posting harmful content, or spreading false information risk account suspension.

1. Use of Banned Keywords

The platform prohibits certain words to prevent exaggerated advertising. These include:

• Superlative claims: "Best," "Number 1," "Exclusive."

• Authoritative statements: "Health Department Recommended."

• Clickbait phrases: "Click to Redeem," "You Won a Prize."

• Spending triggers: "Limited Edition," "Flash Sale."

• Unverified claims: "Quick Weight Loss," "Improve Your Luck."

Using these keywords in captions, visuals, or descriptions can lead to post removal or account penalties.

1. Posting Political Content

Since XiaoHongShu operates under Chinese regulations, content conflicting with government principles, sensitive political topics, or criticism of Chinese authorities can result in an immediate ban.

1. Inappropriate or Illegal Content

The platform strictly prohibits:

• Pornographic or overly revealing visuals

• Violent or disturbing images

• Promotion of gambling, drugs, or other illegal activities

• Superstitious or religious content conflicting with government policies

• Misuse of copyrighted material

• Spreading misinformation or fake news

1. Buying Fake Followers

Rednote (xiaohongshu) actively detects accounts that artificially inflate their follower count through third-party services. If your engagement doesn’t align with your growth, your account may be flagged and banned.

1. Being Reported by Other Users

Rednote (xiaohongshu) allows users to report inappropriate content. If multiple reports are verified, the platform may penalize or ban your account.

How to Recover a Banned Rednote Account

If your account is banned, follow these steps:

1. Check the Ban Notification

XiaoHongShu sends a message detailing the reason for your ban and its duration. Understanding the cause will help you determine the best course of action.

1. Submit an Appeal

If you believe your ban was a mistake, submit an appeal through the Help Center in the app:

1. Click the sidebar icon in the top left corner.

2. Select Help Center

3. Choose Account Appeal

4. Provide supporting evidence, such as screenshots or explanations.

5. Submit your request and wait for a response.

Maintaining a professional and respectful tone in your appeal increases your chances of reinstatement.

Avoid Future Violations

Once reinstated, ensure compliance with platform guidelines by:

• Avoiding restricted keywords

• Keeping promotional content within approved limits

• Staying clear of sensitive political or illegal topics

• Using XiaoHongShu’s official advertising tools, like ShuTiao and JuGuang, instead of third-party follower-buying services

Need Expert Help Managing Your Rednote Presence?

Navigating Rednote’s rules can be challenging, especially for foreign brands unfamiliar with Chinese social media regulations. At Lotus Social Agency, we specialize in helping international brands build a compliant and successful presence on XiaoHongShu.

Contact us today to optimize your Rednote marketing strategy and grow your brand safely!