Most Popular Chinese B2B Marketing Tactics for 2025
Discover the most effective Chinese B2B marketing tactics for 2025, including digital strategies, social media trends, and lead generation tips to grow your business in China.
The Ultimate Guide to Entering the Chinese Market: Strategies & Key Platforms
Discover the essential strategies and key platforms for successfully entering the Chinese market. Learn how to leverage WeChat, Douyin, Rednote, and more to connect with Chinese consumers and grow your brand.
9 Must-Know Marketing Trends for Entering the Chinese Market in 2025
Navigating Rednote’s rules can be challenging, especially for foreign brands unfamiliar with Chinese social media regulations. There are different types of reasons why rednote bans your content or account!
Rednote (Xiaohongshu) 2025 Trend Forecast & Advanced Strategies
Xiaohongshu (Rednote) has undergone significant transformations in 2024, and brands that set their annual strategies last year likely had to make adjustments along the way. However, rapid change is a sign of a platform in growth mode, offering new opportunities for brands that can adapt.
Rednote (xiaohongshu) Account Banned? Reasons & How to Fix It
Navigating Rednote’s rules can be challenging, especially for foreign brands unfamiliar with Chinese social media regulations. There are different types of reasons why rednote bans your content or account!
Why Just Localizing Your Instagram to Rednote Is Not Enough: A Deep Dive into Rednote Marketing for Foreign Brands
Many foreign brands entering the Chinese market make the mistake of copy-pasting their Instagram strategy onto Rednote (Xiaohongshu). In this in-depth guide, we’ll explain why localizing your Instagram content is not enough, how Rednote’s algorithm and user behavior differ from Western social media, and what foreign brands must do to succeed.
Master Rednote: The Ultimate Guide for Foreign Brands to Succeed in China
Rednote has grown into China’s go-to platform for product discovery, lifestyle inspiration, and community-driven shopping. For foreign brands, mastering Rednote marketing is the key to unlocking one of the world’s largest consumer markets.
Douyin 101: How Foreign Brands Can Succeed on China’s Leading Short-Video Platform
Rednote Marketing is a powerhouse strategy for foreign brands to connect with China’s tech-savvy consumers. Combining social media and e-commerce, Rednote lets brands engage users through authentic storytelling, viral UGC and seamless shopping experiences. With over 200 million monthly active users—67% female and highly affluent—this platform dominates lifestyle, beauty, fashion, and travel trends!
Rednote Marketing 101 for Foreign Brands to Succeed in China
Rednote Marketing is a powerhouse strategy for foreign brands to connect with China’s tech-savvy consumers. Combining social media and e-commerce, Rednote lets brands engage users through authentic storytelling, viral UGC and seamless shopping experiences. With over 200 million monthly active users—67% female and highly affluent—this platform dominates lifestyle, beauty, fashion, and travel trends!
Why Rednote is Indispensable for China Market Entry
To thrive on Rednote (Xiaohongshu), brands must prioritize authenticity, leverage micro-influencers, and harness AR/SEO tools. With 68% of Chinese consumers discovering brands via Rednote, the platform remains non-negotiable for market entry.
Why Influencer Marketing Remains Critical for Brands in China
China’s influencer marketing industry is projected to grow by $25 billion, accounting for nearly 40% of global influencer spending. Despite rising ad costs and shifting algorithms, brands continue to invest heavily in Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs). Here’s why influencer marketing remains indispensable in China’s hyper-competitive market.
Can Offline Businesses Benefit from Rednote Marketing (Xiaohongshu Marketing)
With 250 million monthly active users (MAUs) and 65% searching for “nearby services,” Xiaohongshu has become China’s top platform for bridging online buzz and offline foot traffic. For offline businesses, mastering RED’s geo-social features is no longer optional—it’s essential.