With the reopening of outbound tourism, the diversification of consumer cross-border shopping demands, and the rapid economic recovery, an increasing number of emerging overseas brands are setting their sights on the Chinese market. Today, we will unveil the methodology for overseas brands to conquer the Chinese market.

Overseas new brands are once again entering the Chinese market, with over 3,000 new brands officially landing on Tmall International in just the first half of the year. This signifies international brands' optimism for the Chinese market and their accelerated entry, bringing more high-quality products to consumers. Today, we will introduce the business recruitment policies of Tmall International, the preferred platform for overseas brands to enter China.

China's market for overseas dietary and nutritional health products experienced a robust resurgence. This article delves into the 2023 Tmall 618 sales data to analyze the characteristics of health products preferred by Chinese consumers and the trends in China's market for overseas health products.

As the world's first national-level expo with a focus on imports, the China International Import Expo has successfully taken place in Shanghai for five consecutive years. From November 5th to 10th, the 6th China International Import Expo will be held at the National Exhibition and Convention Center (Shanghai), marking the first comprehensive offline exhibition since the onset of the COVID-19 pandemic.

China's cross-border e-commerce import and export volume have grown nearly tenfold in the past five years, attracting a multitude of overseas brands to embark on their "entrepreneurial" journey in China. Let's delve into the performance of these overseas brands during their initial foray into the Chinese market.

As the rise of cross-border e-commerce direct purchases in the Chinese market continues, this field is rapidly becoming a key growth engine in the future of cross-border e-commerce. Today, let's explore the landscape of overseas brands in the Chinese market.