what kind of transformation does Xiaohongshu (little redbook)'s new solution promise for the restaurant ecosystem? And how can restaurant businesses leverage it for growth? Xiaohongshu (little redbook) stands out as a unique platform that blends authentic user-generated content with a highly engaged Chinese audience, making it especially impactful in driving discovery and emotional connections!

Xiaohongshu (Little Red Book) has emerged as a powerful blend of social media and e-commerce, captivating millions of users in China and globally.

Co-branding has surged in popularity in China over the past few years, with partnerships spanning industries like food, fashion, animation, intellectual property, and gaming. This strategy has proven highly effective in driving sales and enhancing brand awareness.

Douyin e-commerce platform has emerged as a prominent channel for people to purchase essential items and luxury goods. Their "Super Brand Show" has rapidly garnered widespread attention. Clarins successfully boosted brand searches by 105.8% from this show in the chinese marketing. Let’s check out more on how Clarins does their chinese marketing in China!

Overseas new brands are once again entering the Chinese market, with over 3,000 new brands officially landing on Tmall International in just the first half of the year. This signifies international brands' optimism for the Chinese market and their accelerated entry, bringing more high-quality products to consumers. Today, we will introduce the business recruitment policies of Tmall International, the preferred platform for overseas brands to enter China.