A Complete Guide to Resolving Redbook (Xiaohongshu) Traffic Restrictions
Dealing with traffic restrictions on Redbook (Xiaohongshu) can be a daunting challenge, as the causes vary widely. Without understanding the root cause, finding an effective solution can feel impossible. In this guide, we’ll explore the common reasons for traffic restrictions on Redbook (Xiaohongshu) and share actionable strategies to overcome them.
Redbook Account Violations
Account violations on Xiaohongshu (Redbook) are often evident when all your posts receive nearly zero views, no matter how many notes you publish. Here are some key areas to check if your Redbook account is experiencing such issues:
1.Inappropriate or Advertorial Profile Picture
Using a profile picture that includes a watermark, QR code, or other advertorial elements is a violation. Redbook’s system may detect these as inappropriate, leading to restrictions. Opt for a personal photo that aligns with your Xiaohongshu account’s theme.
2.Multiple Accounts on One Device
Logging into more than three accounts on the same device can trigger the Xiaohongshu system to flag your account for suspicious activity. The platform may interpret this as bot-like behavior or spamming. To avoid this, stick to a "one device, one SIM card, one account" approach on Redbook.
3.Violative or Advertorial Username
Usernames containing sensitive keywords, marketing terms, or contact information—like “official store” or anything similar—are considered violations. Even certain pinyin combinations can trigger the Redbook system. Keep your username clean and free of commercial overtones.
4.Violative Bio
Including contact details or marketing language in your bio can result in restrictions. Frequent edits to your Xiaohongshu bio also trigger system checks, so avoid excessive changes. Instead, consider a simple bio with relevant information that aligns with Redbook's guidelines.
5. Reactivating Old Accounts
Logging back into an old account that previously violated rules or remained inactive for a long time can lead to traffic restrictions. The Xiaohongshu system often flags such accounts as dormant or spam. If you must use an old account on Redbook, spend at least two weeks engaging with content before posting new notes.
Solutions for Redbook Account Violations
1.Account Warm-Up (养号)
Spend about seven days browsing recommended posts, liking, commenting, and following a few creators daily on Xiaohongshu. This mimics authentic user behavior, convincing Redbook’s system that you’re an active, genuine user.
2.Follow Community Guidelines
Familiarize yourself with Redbook’s (Xiaohongshu’s) community standards. Violations typically stem from breaking these rules, so staying informed helps prevent future issues.
Redbook Post Violations
Post-related restrictions occur when your Redbook (Xiaohongshu) account and other posts appear normal, but specific notes fail to gain visibility. Common causes include:
1.Overt Advertising
While Redbook (Xiaohongshu) is a platform for product recommendations, blatant advertising or over-promotion of a single product can lead to restrictions. Diversify your posts with product comparisons or broader recommendations to align with Xiaohongshu’s best practices.
2.Contact Information
Including contact details like WeChat, public accounts, or external links violates platform rules. Redbook’s system is highly effective at detecting such content, so avoid it entirely.
3.Non-Original Content
Using images with watermarks or reposting others’ content without permission is prohibited. Always create original visuals and write unique, value-driven content tailored for Xiaohongshu (Redbook).
4.Sensitive or Prohibited Keywords
Posts with banned or sensitive words are flagged by the Redbook (Xiaohongshu) system. Ensure your content avoids these terms to prevent penalties.
Solutions for Redbook Post Violations
1.Audit Your Posts
Check if any of your Xiaohongshu (Redbook) notes violate the above rules. Edit flagged posts and reduce the frequency of promotional content. Wait before publishing new notes to allow the Redbook system to reassess your account.
2.Reach Out to Official Support
Message Xiaohongshu’s (Redbook’s) support team (e.g., "Captain Shu" or "Shu Manager") to clarify if your post was mistakenly flagged and request further insights.
3.Avoid Reposting Restricted Content
Avoid making similar posts immediately after a violation on Redbook, as this could lead to repeated penalties.
4.Be Patient
Recovery from restrictions on Xiaohongshu (Redbook) takes time—typically one to two weeks or longer. Even after fixing violations, allow the system to reevaluate your content gradually.
Pinpointing Traffic Restriction Causes
There are two main types of Redbook (Xiaohongshu) traffic restrictions:
1.Single Post Restrictions
Individual posts fail to appear in search results, often due to plagiarism, reused images, or unregistered promotional content.
2.Multiple Post Restrictions
While your profile and some notes remain visible, many posts fail to gain traction. This often results from an imbalance between commercial and non-commercial content. Maintaining a 5:1 or 6:1 ratio of organic to sponsored posts can help your Redbook (Xiaohongshu) account thrive.
Final Takeaways
Conduct a self-check to confirm restrictions on Redbook (Xiaohongshu).
Identify the root cause of the issue.
Assess the severity—single post or account-wide restrictions.
Take corrective action to prevent further violations and restore visibility on Redbook (Xiaohongshu).
Xiaohongshu (Redbook) rules are extensive and ever-changing. Violations are irreversible, so preserving your account’s credibility is critical. By respecting community standards, producing high-quality, original content, and remaining consistent, you can build a thriving presence on Redbook (Xiaohongshu).
If you're navigating challenges on Redbook (Xiaohongshu) or looking to maximize your brand's impact on the platform, we’re here to help! Our team specializes in crafting tailored strategies to overcome traffic restrictions and grow your presence effectively.
Let us guide you through the complexities of Redbook (Xiaohongshu) with expertise and actionable solutions. Reach out today, and let's work together to unlock your full potential on the platform!
