Overseas niche design brands are witnessing a dawn in the Chinese market. They have either gained favor with Chinese investors, established independent offline stores, or are highly active on local Chinese social media platforms. Today, let's explore the growth journey of BY FAR, from momentary stardom to its current status in the Chinese market.

The history of Santa Maria Novella can be traced back to 1221 when it was originally a monastery for monks, now considered the world's oldest pharmacy. Today, Santa Maria Novella is celebrated worldwide for its perfumes, scented candles, and other products. Now, let's explore Santa Maria Novella's journey of "venturing" into China.

ShuTiao is a self-service note “view boosting” tool provided by the Xiaohongshu platform to all content creators. Today, we will provide a comprehensive overview!

Various overseas brands are eager to enter, making it essential to understand China's most popular social media to successfully connect with Chinese consumers. Let’s together learn about Wechat, Little Redbook, Douyin, Weibo!

As the world's first national-level expo with a focus on imports, the China International Import Expo has successfully taken place in Shanghai for five consecutive years. From November 5th to 10th, the 6th China International Import Expo will be held at the National Exhibition and Convention Center (Shanghai), marking the first comprehensive offline exhibition since the onset of the COVID-19 pandemic.

China's cross-border e-commerce import and export volume have grown nearly tenfold in the past five years, attracting a multitude of overseas brands to embark on their "entrepreneurial" journey in China. Let's delve into the performance of these overseas brands during their initial foray into the Chinese market.

Unlike most retail brands, Lululemon did not rush to open physical stores in China. Instead, they adopted a unique strategy! Let's delve into and see why do yoga pants with such high price tags sell exceptionally well in China?

As the rise of cross-border e-commerce direct purchases in the Chinese market continues, this field is rapidly becoming a key growth engine in the future of cross-border e-commerce. Today, let's explore the landscape of overseas brands in the Chinese market.

Trilogy is dedicated to providing global consumers with high-quality, pure, natural, and organic skincare products. Let's explore why Trilogy has been successful in the Chinese market!

Dyson’s strategic approach to market positioning in China is centered around the concept of “affordable luxury“. Let's dive into why Dyson has achieved success in the Chinese market!

Leverage trendy movies in your Chinese marketing strategy! How to plan interesting and effective content strategy for your brand and product campaign in Chinese market?

What is Redbook - Xiaohongshu? it’s more than a platform! Is Redbook the right marketing channel for your brand? come and learn more about redbook one of the most popular social media platform in Chinese community!