As the world's first national-level expo with a focus on imports, the China International Import Expo has successfully taken place in Shanghai for five consecutive years. From November 5th to 10th, the 6th China International Import Expo will be held at the National Exhibition and Convention Center (Shanghai), marking the first comprehensive offline exhibition since the onset of the COVID-19 pandemic.

China's cross-border e-commerce import and export volume have grown nearly tenfold in the past five years, attracting a multitude of overseas brands to embark on their "entrepreneurial" journey in China. Let's delve into the performance of these overseas brands during their initial foray into the Chinese market.

Unlike most retail brands, Lululemon did not rush to open physical stores in China. Instead, they adopted a unique strategy! Let's delve into and see why do yoga pants with such high price tags sell exceptionally well in China?

As the rise of cross-border e-commerce direct purchases in the Chinese market continues, this field is rapidly becoming a key growth engine in the future of cross-border e-commerce. Today, let's explore the landscape of overseas brands in the Chinese market.

Trilogy is dedicated to providing global consumers with high-quality, pure, natural, and organic skincare products. Let's explore why Trilogy has been successful in the Chinese market!

Dyson’s strategic approach to market positioning in China is centered around the concept of “affordable luxury“. Let's dive into why Dyson has achieved success in the Chinese market!

Leverage trendy movies in your Chinese marketing strategy! How to plan interesting and effective content strategy for your brand and product campaign in Chinese market?

What is Redbook - Xiaohongshu? it’s more than a platform! Is Redbook the right marketing channel for your brand? come and learn more about redbook one of the most popular social media platform in Chinese community!

Great methods to craft compelling campaigns on Redbook to captivate the Chinese audience! Entering the vast and culturally diverse Chinese market can be a formidable challenge for foreign brands. However, redbook offers a unique opportunity to connect with Chinese consumers!