Overseas niche design brands are witnessing a dawn in the Chinese market. They have either gained favor with Chinese investors, established independent offline stores, or are highly active on local Chinese social media platforms. Today, let's explore the growth journey of BY FAR, from momentary stardom to its current status in the Chinese market.

Dyson’s strategic approach to market positioning in China is centered around the concept of “affordable luxury“. Let's dive into why Dyson has achieved success in the Chinese market!