Overseas new brands are once again entering the Chinese market, with over 3,000 new brands officially landing on Tmall International in just the first half of the year. This signifies international brands' optimism for the Chinese market and their accelerated entry, bringing more high-quality products to consumers. Today, we will introduce the business recruitment policies of Tmall International, the preferred platform for overseas brands to enter China.

The Vuori brand is driven by a mission to infuse sports with lifestyle inspiration and create exceptional products that seamlessly blend sports into everyday life. Today, we explore how the "men's version of lululemon" has risen and entered the Chinese market.

China's market for overseas dietary and nutritional health products experienced a robust resurgence. This article delves into the 2023 Tmall 618 sales data to analyze the characteristics of health products preferred by Chinese consumers and the trends in China's market for overseas health products.

Overseas niche design brands are witnessing a dawn in the Chinese market. They have either gained favor with Chinese investors, established independent offline stores, or are highly active on local Chinese social media platforms. Today, let's explore the growth journey of BY FAR, from momentary stardom to its current status in the Chinese market.

The history of Santa Maria Novella can be traced back to 1221 when it was originally a monastery for monks, now considered the world's oldest pharmacy. Today, Santa Maria Novella is celebrated worldwide for its perfumes, scented candles, and other products. Now, let's explore Santa Maria Novella's journey of "venturing" into China.

ShuTiao is a self-service note “view boosting” tool provided by the Xiaohongshu platform to all content creators. Today, we will provide a comprehensive overview!

Various overseas brands are eager to enter, making it essential to understand China's most popular social media to successfully connect with Chinese consumers. Let’s together learn about Wechat, Little Redbook, Douyin, Weibo!

As the world's first national-level expo with a focus on imports, the China International Import Expo has successfully taken place in Shanghai for five consecutive years. From November 5th to 10th, the 6th China International Import Expo will be held at the National Exhibition and Convention Center (Shanghai), marking the first comprehensive offline exhibition since the onset of the COVID-19 pandemic.

China's cross-border e-commerce import and export volume have grown nearly tenfold in the past five years, attracting a multitude of overseas brands to embark on their "entrepreneurial" journey in China. Let's delve into the performance of these overseas brands during their initial foray into the Chinese market.

Unlike most retail brands, Lululemon did not rush to open physical stores in China. Instead, they adopted a unique strategy! Let's delve into and see why do yoga pants with such high price tags sell exceptionally well in China?

As the rise of cross-border e-commerce direct purchases in the Chinese market continues, this field is rapidly becoming a key growth engine in the future of cross-border e-commerce. Today, let's explore the landscape of overseas brands in the Chinese market.

Trilogy is dedicated to providing global consumers with high-quality, pure, natural, and organic skincare products. Let's explore why Trilogy has been successful in the Chinese market!