As the annual Singles' Day shopping festival sweeps through China, overseas brands are gearing up, eager to shine in this massive consumer frenzy. Today, we'll delve into the impressive performance of overseas brands in this year's Singles' Day presale!

dōTERRA, a niche essential oil brand. with a mission to share high-quality essential oils globally, dōTERRA, which derives its name from Latin, meaning "gift of the earth," was born. Today, we share the remarkable story of dōTERRA's entry into the Chinese market.

Douyin e-commerce platform has emerged as a prominent channel for people to purchase essential items and luxury goods. Their "Super Brand Show" has rapidly garnered widespread attention. Clarins successfully boosted brand searches by 105.8% from this show in the chinese marketing. Let’s check out more on how Clarins does their chinese marketing in China!

Overseas new brands are once again entering the Chinese market, with over 3,000 new brands officially landing on Tmall International in just the first half of the year. This signifies international brands' optimism for the Chinese market and their accelerated entry, bringing more high-quality products to consumers. Today, we will introduce the business recruitment policies of Tmall International, the preferred platform for overseas brands to enter China.

The Vuori brand is driven by a mission to infuse sports with lifestyle inspiration and create exceptional products that seamlessly blend sports into everyday life. Today, we explore how the "men's version of lululemon" has risen and entered the Chinese market.

Overseas niche design brands are witnessing a dawn in the Chinese market. They have either gained favor with Chinese investors, established independent offline stores, or are highly active on local Chinese social media platforms. Today, let's explore the growth journey of BY FAR, from momentary stardom to its current status in the Chinese market.

The history of Santa Maria Novella can be traced back to 1221 when it was originally a monastery for monks, now considered the world's oldest pharmacy. Today, Santa Maria Novella is celebrated worldwide for its perfumes, scented candles, and other products. Now, let's explore Santa Maria Novella's journey of "venturing" into China.

As the world's first national-level expo with a focus on imports, the China International Import Expo has successfully taken place in Shanghai for five consecutive years. From November 5th to 10th, the 6th China International Import Expo will be held at the National Exhibition and Convention Center (Shanghai), marking the first comprehensive offline exhibition since the onset of the COVID-19 pandemic.

Unlike most retail brands, Lululemon did not rush to open physical stores in China. Instead, they adopted a unique strategy! Let's delve into and see why do yoga pants with such high price tags sell exceptionally well in China?

Trilogy is dedicated to providing global consumers with high-quality, pure, natural, and organic skincare products. Let's explore why Trilogy has been successful in the Chinese market!

Dyson’s strategic approach to market positioning in China is centered around the concept of “affordable luxury“. Let's dive into why Dyson has achieved success in the Chinese market!

Great methods to craft compelling campaigns on Redbook to captivate the Chinese audience! Entering the vast and culturally diverse Chinese market can be a formidable challenge for foreign brands. However, redbook offers a unique opportunity to connect with Chinese consumers!