2025 Strategy: How Global Fashion Brands Enter China Market
Navigating Rednote’s rules can be challenging, especially for foreign brands unfamiliar with Chinese social media regulations. There are different types of reasons why rednote bans your content or account!
How Peppa Pig Conquered China: A Masterclass in Cross-Cultural Marketing and IP Monetization
This British animated series (peppa pig) transcended its preschool audience, infiltrating toy stores, street vendor stalls, social media memes, and even adult conversations. But how did a cheeky pink pig win over 1.4 billion people? The answer lies in a meticulously orchestrated strategy blending localized distribution, viral marketing, and aggressive licensing—a playbook every global IP can learn from.