Rednote Marketing is a powerhouse strategy for foreign brands to connect with China’s tech-savvy consumers. Combining social media and e-commerce, Rednote lets brands engage users through authentic storytelling, viral UGC and seamless shopping experiences. With over 200 million monthly active users—67% female and highly affluent—this platform dominates lifestyle, beauty, fashion, and travel trends!

Various overseas brands are eager to enter, making it essential to understand China's most popular social media to successfully connect with Chinese consumers. Let’s together learn about Wechat, Little Redbook, Douyin, Weibo!