With the reopening of outbound tourism, the diversification of consumer cross-border shopping demands, and the rapid economic recovery, an increasing number of emerging overseas brands are setting their sights on the Chinese market. Today, we will unveil the methodology for overseas brands to conquer the Chinese market.

Overseas new brands are once again entering the Chinese market, with over 3,000 new brands officially landing on Tmall International in just the first half of the year. This signifies international brands' optimism for the Chinese market and their accelerated entry, bringing more high-quality products to consumers. Today, we will introduce the business recruitment policies of Tmall International, the preferred platform for overseas brands to enter China.

China's cross-border e-commerce import and export volume have grown nearly tenfold in the past five years, attracting a multitude of overseas brands to embark on their "entrepreneurial" journey in China. Let's delve into the performance of these overseas brands during their initial foray into the Chinese market.