How to Increase Xiaohongshu’s Post View

Many brands setting up on Xiaohongshu often encounter a critical issue: low views on their posts. Today, we'll share the factors that affect Xiaohongshu post’ views and practical methods for increasing them.

What Factors Influence Xiaohongshu’s views?

First, let's introduce a key term: "Post click-through rate" (CTR). CTR measures the frequency or proportion of users clicking to view a particular post or article after it's published. It is commonly used to gauge the popularity and appeal of a post. CTR serves as a crucial metric to assess content quality, appeal, influence, and user interest in specific topics or themes.

Calculating CTR is simple and typically done through the following formula:

CTR = (Clicks / Impressions) × 100%.

"Clicks" refer to the number of times users click to view the post.

"Impressions" represent the total number of times the note is displayed to users on the platform, including its appearance in recommendation lists, search results, and other locations.

By calculating CTR, content creators and platform administrators can determine which posts are more popular and which topics or themes have greater user appeal. This helps optimize content strategy, improve recommendation algorithms, and better cater to user needs.

However, the note readings on Xiaohongshu are primarily influenced by five factors: the "Post Discovery Page position" "Cover Image" "Title" "Account Name" and "Interaction Data"

When operating an account, many people commonly make the following mistakes:

Regarding Post Titles:

❌ Titles are too stiff, lacking click-worthy interest.

❌ Lack of focus, cluttered with selling points.

❌ Difficult to read, not easily comprehensible.

Regarding Post Covers:

❌ Overuse of promotional graphics, overly marketing-oriented.

❌ Lack of focus, users can't grasp the core content.

❌ Absence of context, users find it challenging to relate.

❌ Pure reposting, doesn't adhere to the platform's emphasis on original content.

How to Increase Post Views?

To increase Xiaohongshu post views, you can adopt the following strategies:

a. High-Quality Content

Content is the key to attracting readers. Ensure your note content is interesting, valuable, and provides useful information or unique viewpoints. Present the content with exquisite photos and attractive layouts.

b. Catchy Titles

Engaging titles pique readers' interest. Creative titles can attract more clicks. Moreover, titles should be relevant to the content and not mislead readers.

c. Tags and Keywords

Use appropriate tags and keywords on Xiaohongshu to enhance the discoverability of your notes. Understand which keywords your target audience commonly uses to search for related content.

d. Interaction and Comments

Active interaction is crucial for increasing readings. Respond to reader comments and engage with them to improve the visibility of your notes on the platform.

e. Sharing and Promotion

Share your notes on other social media platforms like WeChat and Weibo to expand your audience. Additionally, encourage readers to share your content to increase exposure.

f. Regular Updates

Publish new content regularly to maintain reader interest. Frequent updates make it more likely for readers to follow your notes.

g. Fan Interaction

Establish close connections with your fans to understand their needs and interests. You can create content based on their feedback.

h. Participate in Topics and Challenges

Engage in popular topics and challenges on Xiaohongshu to increase your exposure.

i. Collaborations and Cross-Promotion

Collaborate with other users or brands to create content together or carry out cross-promotions, expanding your audience.

j. Use Data Analysis Tools

Utilize the data analysis tools provided by Xiaohongshu to understand your readers and analyze which content is popular. Adjust your strategy based on this data.

In conclusion, Xiaohongshu note readings are a comprehensive metric that takes time and effort to improve. Don't get disheartened. Be persistent, continuously enhance your content and interactions, and you'll eventually see an increase in your readings.

Interested in creating effective Chinese marketing content for your brand targeting the Chinese market? Contact the Lotus Social Team! We're here to help you navigate the intricate world of Chinese marketing and create strategies that leave a lasting impact.