At the beginning of 2023, overseas new brands are once again entering the Chinese market, with over 3,000 new brands officially landing on Tmall International in just the first half of the year. This signifies international brands' optimism for the Chinese market and their accelerated entry, bringing more high-quality products to consumers. Today, we will introduce the business recruitment policies of Tmall International, the preferred platform for overseas brands to enter China.

Tmall International Initiates Global Business Recruitment

On August 18, 2023, Tmall International officially launched its global business recruitment campaign, starting with Japan and then expanding to 16 countries and regions, including South Korea, Thailand, Singapore, Australia, the United States, the Netherlands, France, and more. In total, they will host 56 diverse recruitment events.

This year, with the simultaneous recovery of outbound tourism and import consumption, new brands in Tmall International's core categories, including beauty, health, digital electronics, maternity and baby products, personal care, home, fashion, food, and pet products, have shown strong growth. To further promote the introduction of new overseas brands, Tmall International will hold these 56 recruitment events across its six major global procurement centers, with plans to introduce 10,000 new brands over the next year, bringing more global quality products to Chinese consumers.

Various Innovative Program Policies to Aid the Entry of Overseas Brands

Tmall International is collaborating with overseas influencer live-streaming agencies to create a global live-streaming alliance, setting up overseas live-streaming studios located in the hottest business districts. This innovative project aims to recruit Chinese buyers, tour guides, and students living overseas to explore novel ways of live-streaming. By using short videos and live-streaming, they will help new imported brands enter the domestic market more rapidly.

At the same time, Tmall International provides a series of beneficial policies for new brands, including shared store security deposits and annual fee refunds after achieving operational standards. The "Companion Program," specifically designed for new brands, covers multiple stages and offers six major benefits, including tailored traffic support during the brand's initial stage, millions of exposures through search recommendations, year-round marketing IP collaboration, personalized 1-on-1 customer service, a year-round training system, and multi-channel distribution. These benefits are designed to assist new brands in growing steadily.

Tmall International is a great choice for overseas brands entering China

Take the Italian eye health specialist brand "brieye" as an example. The brand achieved remarkable growth within just half a year of joining Tmall International. Its brand's transaction volume reached eight times that of its domestic market, and during this year's 618 shopping festival, its daily transaction volume equaled a month's sales of a store in Italy. This provides solid growth momentum for brieye's overseas expansion.

Equally impressive is the Swedish beauty and skincare brand "L:A BRUKET," which achieved over 10 million in transaction volume within just five months of joining Tmall International. This demonstrates the significant appeal of Tmall International as the preferred platform for overseas brands entering the Chinese market.

Currently, Tmall International has brought together more than 46,000 brands from over 90 countries and regions worldwide, providing Chinese consumers with trendy, diverse, and personalized global products. Tmall International continuously invests in import infrastructure capabilities, including cross-border logistics, warehousing, and supply chains, to actively accelerate the introduction of new overseas brands. This serves over 1 billion Chinese consumers with more choices and higher-quality services. These measures help drive the development of China's import retail market and offer more business opportunities and collaboration for overseas brands.

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