The founding of the Trilogy brand can be traced back to 2002 when two sisters from New Zealand embarked on this journey. Inspired by their discovery of the remarkable benefits and unique qualities of rosehip seed oil, they decided to create this brand. Trilogy leads the era with a natural skincare philosophy and has earned organic certification from BioGro NZ Ltd. It has become the first skincare brand in New Zealand to obtain both Natrue Org's natural certification and carbon-neutral certification.

Trilogy is dedicated to providing global consumers with high-quality, pure, natural, and organic skincare products. The brand's products are available in over 25 countries worldwide, encompassing a diverse range of over 40 high-performance natural care products catering to various skincare, body, and hair needs. Let's explore why Trilogy has been successful in the Chinese market!

Prioritizing Safety and Efficacy

In China's cosmetics market, a stringent regulatory framework places the utmost importance on the "safety" of cosmetics, alleviating many concerns regarding product safety for consumers. In the context of regulatory authorities' emphasis on safety, the primary consumer demand in China has shifted towards product efficacy.

In August 2021, Tmall International introduced the concept of "Pure Beauty 1.0." As a New Zealand-based brand dedicated to pure beauty, Trilogy has been an early practitioner of Clean Beauty. Since entering Tmall in 2017, Trilogy, with its dual certifications in natural and organic products, and its commitment to the three pillars of "safety, purity, and efficacy," has captured the attention and patronage of numerous Chinese consumers.

Within the brand's commitment, the term "efficacy" specifically refers to the fact that all Trilogy products undergo clinical trials and human testing by third-party independent organizations, providing credible evidence of product efficacy. This commitment has endeared Trilogy to Chinese consumers and underscores the brand's high regard for product efficacy. While delivering safe skincare products to consumers, Trilogy also places significant emphasis on product efficacy, providing consumers with genuinely effective skincare solutions.

In recent years, the trend of "oil-based skincare" has gained immense popularity, pushing essential oil products to the forefront of hot and trending categories. Starting from late 2021, celebrities and beauty Key Opinion Leaders (KOLs) have widely promoted the concept of "oil-based skincare" on mainstream social platforms and short video apps like Xiaohongshu, Douyin, Kuaishou, Weibo, WeChat official accounts, and Bilibili. Consumers have begun to realize that "oil doesn't equate to greasiness," shattering the traditional notion that "oil is only suitable for winter use." They are now paying more attention to oil-based skincare products that suit their specific skin types.

Under the impetus of this trend, Trilogy, a brand primarily focused on rosehip oil, has rapidly emerged as a leader in the Chinese market for essential oil products. Trilogy cleverly combines the "oil-based skincare" concept with a Clean Beauty positioning, making it distinctive among similar products. Consumers are beginning to understand the significant relationship between their natural and pure skincare needs and brand selection, gradually directing their focus towards brands like Trilogy.

From Douyin's Double Eleven Bestseller to Diversified Innovation

In 2021, Trilogy achieved remarkable success during the Double Eleven shopping festival, claiming the top position in the Douyin (TikTok) essential oil category. In the live broadcast hosted by renowned skincare influencer Luo Wangyu on Douyin, Trilogy's products sold out in under a minute, showcasing their immense popularity. Trilogy's star product, the "Trilogy Classic Rosehip Oil," has become the brand's signature, serving as the initial gateway for consumers to get acquainted with the brand.

However, Trilogy didn't rest on its laurels; instead, it continued to explore and innovate. They introduced several products, such as the ACH Precious Beauty Trilogy, which incorporates "Clean Beauty + Essential Oils + Popular Active Ingredients." The launch of this product range reflects the brand's unwavering commitment to product development and quality control, catering to a broader range of consumer needs, and solidifying its core values and competitiveness.

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