As the annual Singles' Day shopping festival sweeps through China, overseas brands are gearing up, eager to shine in this massive consumer frenzy. Today, we'll delve into the impressive performance of overseas brands in this year's Singles' Day presale!

Over 1,000 Overseas Brands Join Tmall Global on the Eve of Singles' Day

Breaking news reveals that just before Singles' Day, over 1,000 new overseas brands made a swift entrance onto Tmall Global, setting up their first online stores in the vast Chinese market. For global brands with ambitions in China, Tmall Global is undoubtedly the first choice. It not only continues to invest in import infrastructure, including cross-border logistics, warehousing, and supply chains but actively facilitates the entry of new brands into China.

Global brands are making their move, aiming to enter the Chinese market through the Tmall Global gateway and seizing the year's most significant growth opportunity by participating in Singles' Day.

A Bountiful Harvest for Overseas Brands During the Singles' Day Presale

The 2023 Tmall Singles' Day presale commenced at 8 PM on October 24th, and its explosive transaction momentum has garnered attention. In just four hours, the transaction volumes of 127 overseas brands on Tmall Global doubled compared to the previous year, achieving an impressive performance.

Amid the trend of comfortable home living, the import of carpets grew by over 460%, while handheld game consoles saw a growth of over 310%. In just four hours, over 50,000 units of the Nintendo Switch Japanese version were pre-ordered. Moroccanoil haircare oil sold 39,000 units in just one hour, and French-imported Martell Cognac sold 2,476 bottles in just two minutes.

The small pet supplies market has also seen a remarkable surge. Imports of rabbit and hamster food increased by 1000%, prescription cat food by 1000%, and specialty health products for dogs by 365%. The concept of health-conscious pet care has taken root, with Canada's pet food brand Nutrience experiencing a growth rate of over 1000%. In just one hour, 10,000 units of grain-free cat food from the American brand Instinct were sold.

Furthermore, functional baby and maternity care products are setting new trends in overseas online shopping, driving an impressive 1288% growth in imported bath gift sets, a 322% increase in diaper rash creams, and a 338% growth in children's face masks.

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