Xiaohongshu's ShuTiao is a widely used advertising tool within the Xiaohongshu platform, but many brands new to the Chinese market might not be familiar with ShuTiao. Today, we will provide a comprehensive overview.

What is ShuTiao?

What is the Purpose of ShuTiao?

ShuTiao serves all native content of the platform's creators, helping notes quickly gain exposure and supporting the growth of Xiaohongshu accounts.

In simple terms, using ShuTiao allows notes to reach a wider audience, increases note exposure, and effectively enhances note views and video plays. It also boosts likes and saves on notes, generates more interaction data, and allows for precise targeting of interest-based users within the platform, facilitating more accurate fan conversion.

How Should You Use ShuTiao?

Scenarios for using ShuTiao

2.KOL Marketing

If a brand collaborates with KOL influencers, ShuTiao can be used to heat up their notes, maximizing the benefits of the collaboration.

3.Account Management

Using ShuTiao can increase note exposure and the number of followers, boosting brand influence and supporting account growth.

4.Boosting Grassroots

Heating up notes with ShuTiao helps test note optimization directions, study user preferences, and occupy users' product interests.

Core Advantages of Using ShuTiao

Firstly, service upgrades are centered on note heating. Secondly, the entry threshold is relatively low, with support for small budgets, starting at only CNY 75. Furthermore, it's easy to use with a self-service and convenient delivery system, allowing you to recharge and use it at any time.

ShuTiao Full-Cycle Heating Solution

1.The Beginning of the Account Operation Start

Invest in "Follower Growth" to rapidly accumulate precise followers for your brand account.

2.Post Testing

Invest in "Note Views" for a small three-day test, evaluating note potential based on click costs.

3.Accumulating Post’s attention

Invest in "Likes and Saves" to continually promote note interaction heat, creating high-quality, high-heat notes.

4.High-Quality Post Viral Period

Invest in "Likes, Saves, and Follower Growth" to maximize the heating effect of your existing high-quality notes.

In conclusion, ShuTiao is a valuable tool on Xiaohongshu that enhances social interactions. It allows users to better explore, discover, and share various valuable information and products.

Interested in creating effective Chinese marketing content for your brand targeting the Chinese market? Contact the Lotus Social Team! We're here to help you navigate the intricate world of Chinese marketing and create strategies that leave a lasting impact.